About the Bronco

One of the main reasons for the new Bronco's instant celebrity status was the combination of functionality and ruggedness the vehicle offered. The F-Series 4x4s had a long standing reputation for being the best built full-size trucks on the market. With the introduction of the full-size Bronco, consumers could now have a vehicle with all the ruggedness of the F-Series trucks combined with luxury features such as A/C, cruise control, roll bars, AM/FM/CB stereos, delay wipers, bucket seats, center consoles, and even tilt steering -- all in a short wheel base package that was easy to maneuver both on and off the road. Consumers could also choose exactly how they wanted their new Bronco equipped with two basic models being offered; the Custom, which was marketed towards the "outdoor enthusiast" and the Ranger XLT, which was marketed as more of family-oriented daily driver. Ford also offered a "Free-Wheelin" package on both the Custom & the Ranger XLT that featured tri-color striping, black bumpers, black low mount western-style mirrors, sport steering wheel, special glove box appliqué, and custom wheels. There were also some ultra-luxurious Lariat Broncos built to help promote the new Bronco at Ford dealers around the country.